November 28, 2022
Americans are shopping at a record-breaking pace this holiday weekend. How much did we spend on Black Friday? According to Adobe Analytics, Americans spent a record breaking $9.12 billion online on Friday. That doesn’t include the in-store sales. That number is 2.3% higher than it was in 2021. The biggest buys included, electronics, smart home equipment, toys and exercise equipment.
Adobe Analytics numbers are not adjusted for inflation. However, the company says based on its data even if it was adjusted, the number would still be higher this year than last year. Adobe Analytics measures e-commerce by analyzing transactions at websites, has access to data covering purchases at 85% of the top 100 internet retailers in the United States.
Adobe Analytics also estimates Cyber Monday sales will also reach record highs of $11.6 billion
That’s up 8.5% from 2021.
