Thanks to the Washington Post for including me in your article about how journalists are using TikTok to reach new and younger audiences.
Of me, reporter Kalina Newman writes:
“Fellow TikTok news personalities Josh Helfgott and Lisa Remillard realized in 2020 that all it took to build their brand and spread the news was a camera, decent lighting and background knowledge in storytelling. Helfgott has more than 3.1 million followers, and Remillard has a million.
In many ways, being able to script, record and edit a video all in one platform is like having a broadcast studio at your fingertips, which is what drew Remillard, known as “The News Girl,” to the app. She had previously worked for a variety of ABC News affiliates and now runs her own video production company, BEONDTV, in Los Angeles.
TikTok is “the perfect medium for my wheelhouse, which is short news,” Remillard says. She first emerged on TikTok in early 2020, where she noticed a lack of users sharing the news in a traditional, anchor-style format. When she posted about covid travel restrictions in March 2020 and immediately got 60,000 views, she realized: “Oh my God. This is it. People needed this.”
Recently, she has been creating explainers for breaking legislative updates, most notably for the $1.9 trillion stimulus package. Remillard thinks being a seasoned journalist has especially come in handy. Her time both on and behind the camera has made it easy for her to write, shoot and edit her material.”
Read the full article here.
